Luke Johnston | Operations & Technology Leadership

About

Business owner and technology leader with a track record of scaling real-world operations. At Big Blue Hospitality I run a deli, café, general store, and marina — growing the business from $320K to $1.26M after launching the lodge from an empty space.

Before that I spent eight years at SHN / BroadwaySF, rising from phone support to Senior Director of Ticketing & Technology. I owned the systems and teams behind major on-sales — including Hamilton — and grew group sales 25%.

Projects

Selected initiatives from hospitality operations and Broadway ticketing.

Current

Fallen Leaf Lodge

Big Blue Hospitality · 2023 – Present

Launched a full lodge operation from an empty space — equipment, inventory, menus, suppliers, and staff. Integrated general store, café, and marina under one seasonal operation.

Startup ops
Hospitality
Staffing

Current

Big Blue Hospitality Growth

Owner & GM · 2021 – Present

Scaled multi-location hospitality (deli, café, store, marina) from $320K to $1.26M in annual revenue. Own POS, online booking, budgets, purchasing, and day-to-day leadership of 25+ employees.

P&L
Multi-site
Systems

Past

Hamilton Tour On-Sale

BroadwaySF · Senior Director

Led planning, system testing, and live supervision for the Hamilton tour on-sale. Kept the venue website and ticketing stack operational under extreme peak demand.

High-demand
Ticketing
Live ops

Past

Ticketing & Technology Platform

SHN / BroadwaySF · 2018 – 2021

Owned all technology supporting 50+ sales and service staff. Managed daily ticketing operations, AudienceView, and continuous improvements to customer- and staff-facing systems.

AudienceView
Platform
CX

Past

Group Sales Growth

BroadwaySF · Group Sales Supervisor

Increased group-sales revenue by 25% over tenure. Built processes and team performance across high-volume Broadway group and corporate bookings.

Revenue
Sales ops
Team lead

Past

Immersive Theatre Ops

The Speakeasy SF · Boxcar Theatre

Floor and operations management for immersive and theatrical productions — guest flow, staffing, and show-night execution in complex, multi-space environments.

Live events
Guest experience
Ops

Experience

Big Blue Hospitality 2021 – Present

Owner & General Manager

Grew revenue from $320K to $1.26M after adding the lodge operation in 2023.
Run Tahoe Keys Deli and Fallen Leaf Lodge (store, café, marina) with 25+ employees.
Built the lodge from scratch — equipment, inventory, menus, suppliers, and staff.
Set up POS and online booking while owning budgets, purchasing, pricing, and service.
On-site seven days a week during the 26-week season.

SHN Theatres / BroadwaySF 2013 – 2021

Senior Director, Ticketing & Technology

Previously: Senior Director of Ticketing · Group Sales Supervisor · Group Sales Specialist · Phone Operator

Led 50+ sales and service staff and owned all supporting technology.
Ran daily ticketing ops and continuous system improvements for customers and staff.
Led planning, testing, and live supervision for the Hamilton tour on-sale; kept the site online under peak demand.
Increased group-sales revenue 25% as Group Sales Supervisor.

Earlier roles

The Speakeasy SF — Floor & Operations Manager 2012–2014

Boxcar Theatre Company — Theatre Operations Manager 2013–2014

Sears Hometown Store — Store Manager 2011–2012

Research — American Info Research Services · Big Ticket / Judge Judy 2011–2014

What I bring

⚙️

Operations

Multi-location hospitality, staffing, daily ops, vendor coordination, and P&L ownership.

🎫

Ticketing & Systems

AudienceView, high-demand on-sales, POS, online booking, and staff-facing tools.

👥

Leadership

Built and led teams of 25–50+, from seasonal lodge staff to Broadway sales floors.

📈

Growth

Scaled a hospitality business nearly 4× and grew group sales 25% at BroadwaySF.

Let’s talk

Open to conversations about operations, technology, hospitality, or ticketing leadership.

Email Techee@gmail.com Phone (530) 416-1375 LinkedIn lukejohnstonbbh